What are Facebook Ads?
Do I need Facebook Ads? What are Facebook Ads? These are ads that you see when your scrolling on Facebook. And, if you were ever to compare to someone else, you would notice that your Facebook ads are not the same as someone else’s ads. Do you see the same ads over and over again for the same things? This is due to Facebook having options to choose your audience. So, if you ever purchased something from a company and gave that company your e-mail address, that company can build an audience from its customer’s e-mail in Facebook and run ads to them. They can also take that data and find similar people to run the ad too as well. As the ad runs, Facebook actually gets smarter with their data as there will be something called a Pixel placed on your Facebook that will gather this data and tell Facebook who is interacting with the pages and even how. Data has become very easy to get and understand with the help of modern technology.
Modern Technology with Facebook Ads
We take this modern technology and use it to target the exact audience we would like to see our ads. For example, if you are a local plumber and have a list of builder’s you’ve worked for in the past, perhaps getting a list together and running an ad to those builders will just get your name back in front of them. People these days get busy, and they may have worked with you in the past but then didn’t have a need for some time and forgot. Getting your logo, face and company name in front of them sometimes spurs on a phone call. Or run a special and run it to the people on your contact list. If someone has purchased from you before and had a good experience, they will most likely purchase again.
Facebook Ad Results
The idea for Facebook ads is getting your ad to go viral. This means that the ad needs to be interesting and something that will cause someone to like or share it. So, for example, putting up a picture of a nice shiny car for a car wash business is okay. But, what if you found a video with some car mudding and flinging mud, etc. something funny, maybe a dog digging in a mud pile and putting mud all over the car, people would share that. Of course with your logo and click to make an appointment. This is were getting cleaver with the ads is critical. This helps reach people’s emotions and that’s when you get clicks and calls. Facebook ads are similar to Google Adwords, however, Google Adwords are reactive whereas Facebook ads are interruptive. Users know what they need, search for it, and the ad shows up in the first position. For Facebook ads, the clients don’t know they need something and it’s the job of the ad to convince they do in a short image or video. So, there is a place for either of the Advertising platforms. Let’s discuss your options.
What Next?
If you have any comments or questions for us here at Frontier Domain Solutions or need a Facebook Ads Services Expert please fill out our contact form below. If you are ready to get started click Get Started and we will get back to you.