Google Adwords
Google Adwords is the most common PPC platform and is the best way to gain exposure for a new brand or a brand with issues ranking in search engines. Google Adwords are ads that come up according to your chosen budget and keywords. These work off from the PPC platform and only appear in Google’s amenities. They will not appear on Facebook, Pinterest or other social sites nor will they work if the individual uses another search engine such as Bing. This is a PPC (Pay per click) ad solely for the Google properties. We have the ability to choose which properties to include as well as what the keywords should be and the budget.
Google Adwords has courses built to teach you everything, however, Adwords can get complex and costly if you do not understand what you are doing. Keyword choices are important, especially when trying to adhere to a strict budget. We want to get the most exposure and the best value for your money spent which requires a special eye for details and metrics. To simply decide on keywords and set a budget that Google recommends is not advisable due to the added costs and less personalized approach. Let us work with you and your budget to get the calls coming in and people responding to your ad in an effective manner.
Google Adwords for Business
Google AdWords works great for business and it will get the exposure your looking for from day one. The beauty is there is no need to optimize your website or have the appropriate links and strategies in place to get results. However, this is usually used as a short-term result. Google Adwords is there as an option to test out the market with new ideas and keywords. It is not meant for long-term, although, some clients like to use it. Google Adwords puts ads in Google places, and the great thing is you get to see the budget and choose an audience type. This can help you target certain locations as well as demographics to get the right fit for your business model. This way your ads don’t show up for your local Plumber site for out of state.
You can focus on your areas that may have a concentration of your type of clients should you have been in business awhile and know that people from 40-60 in age are the target audience. If you are not aware of this there is no issue as we work with our Adwords to watch trends and determine these factors over time. There is code put on your site that feeds Google back the data from the traffic sources. This is a great way to get started with a brand new site.
Google Adwords Metrics
Everything we do here is with metrics and understanding the metrics. We are constantly gathering data to tweak to get you the best results. Afterall, that’s the point of having paid advertising. Getting those quick results will help feed the business and allow it to grow.
What Next?
If you have any comments or questions for us here at Frontier Domain Solutions or need a Google Adwords Services Expert please fill out our contact form below. If you are ready to get started click Get Started and we will get back to you.